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Why the human touch still counts in experiential
“Digital communication is no substitute for human connection through travel” were the words uttered recently by Simon Lloyd, marketing director at Virgin Atlantic. It’s a sentiment that I strongly...
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How experiential will become a new form of market research
Everyone loves a freebie. It doesn’t matter how old you are, how wealthy you are. Whatever your job title, if there’s a freebie up for grabs then you’re automatically interested. For this reason, I’m...
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Sampling a new trend: Are you ready to hit your target?
Sampling is an effective marketing channel to really give consumers the chance to “try before you buy”. It’s proven not only to lead to improved sales but, perhaps more crucially, drive loyal...
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